Carol Sinfield, Wedds & Co
Carol Sinfield
Sales Director
Wedds & Co

Carol has a wealth of experience drawn from over 25 years within the jewellery industry. She has been appointed to key positions by a number of successful brands and businesses within the jewellery world, ranging from consumer facing retail to European wholesale. Carol’s first foray into jewellery began in retail and then with the pioneering eponymous jewellery brand, Roberto Coin into wholesale. Carol then moved to new territory with Italian fashion jewellery brand, Ti Sento Milano. Following a successful tenure at Ti Sento, Carol joined award winning Birmingham based, Hockley Mint. Here, Carol worked closely with the team to promote British design and manufacturing through a valued network of wholesale clients. Carol recently left her Head of Wholesale role for the UK & Europe at The House of Shaun Leane and has joined Wedds & Co as their Sales Director with a strong emphasis on building their inhouse brand Zedd.

Carol has built excellent relationships with her customers and her industry peers. She says that although work and the industry can be challenging, the support and camaraderie, coupled with a passion for jewellery, creates a lifestyle that she loves. When time permits you will find Carol enthusiastically supporting Leeds United and travelling to new places. She loves Italy for its culture and cuisine and the US for it’s beautiful and diverse landscapes.