NAJ is the leading voice for the UK Jewellery industry, shaping the way for its 2,000 member companies employing 24,000 people. The trade association prides itself on protecting, promoting and preparing members to make them Fit for the Future.

The Association was formed in 2015 through the unification of the British Jewellers' Association (BJA) and National Association of Goldsmiths (NAG). Because of this, NAJ is able to represent all segments of the Jewellery community, including suppliers, valuers, retailers, designers and individuals.

In addition to the range of membership benefits and services, NAJ is home to the internationally recognised Jewellery Education and Training (JET) pathway, valuable JET Business Network, new Created in the UK mark and popular magazine, The Jeweller.