Danielle has held senior positions in Buying, Business Development, and Brand Partnerships for multiple fashion & jewellery brands in the UK for the past 20 years. With extensive experience initially directly within fashion brands, then the management of multiple fashion and jewellery brands Danielle has a well-rounded and intrinsic understanding of the UK retail landscape.

Today through coaching or consultancy Danielle assists brands in defining their product ranges, growing their D2C businesses, improving their visibility across platforms, advising on market entry and positioning brands to approach and be successful in their retail partnerships. Danielle understands what it takes for businesses to succeed.

There are a wide variety of brands Danielle has worked with, including fine and costume jewellery brands, women fashion, premium accessories, and cosmetics brands. These include Guess, Goddiva, John Lewis, Debenhams, House of Fraser, New Look, Chupi, Pilgrim and Carat.