One day, over a decade ago, a chance event put engineer Gary Bryant on the path to invention when his wife lost an earring on their gravel driveway. Despite frantic searching, sadly it was never seen again. We’ve all been there!

This moment set Gary thinking. With 14 years experience in medical engineering, working on life support equipment in hospitals, he couldn’t believe there wasn’t a better solution to conventional earring backs, given how everyone he spoke with had experienced something similar to his wife, often losing precious earrings. So he started to make prototypes in his garden shed.

Three years later he found the solution and made what he believes to be the world’s best locking earring back. Since then, his unique invention has been patented and has several patent pending improvements. It’s been scientifically tested for the equivalent of 50 years of daily use without failing – allowing LOX to give customers a lifetime guarantee. Gary insisted that its plastic part was hypoallergenic and biocompatible. The stainless steel element was also tested for nickel release at the Birmingham Assay Office and passed with flying colours.