We’re here to support our members to grow their businesses profitably and responsibly.

As the leading trade association for the professional jewellery sector, it’s our role to provide a simple, actionable understanding of the key challenges and opportunities that you face, helping you to navigate through them.

We support our 1700 members' businesses, employing more than 27,000 people through our four core pillars of:

Representation
Professional standards
Education and training
Membership benefits and services.
The Association was formed in 2015 through the unification of the British Jewellers' Association (BJA) founded in 1887 as The Birmingham Silversmiths and Jewellers Association and The National Association of Goldsmiths (NAG) founded in 1894.