Launched in 2022 as an innovative new way for customers to buy and invest in gold and platinum jewellery, 7879 prices its jewellery based on the weight of each piece and is driven by real time bullion markets. Within just 12 months of launch the brand reported a 977% increase in sales from Q1 to Q4. In this fireside chat, Retail Jeweller’s acting editor Sarah Jordan speaks to 7879 co-founder Sach Kukadia about the brand’s success and why he believes that this transparent pricing model is the future for jewellery sales.