Fay is founder of seekd.co.uk a marketplace for eco-friendly jewellery and accessory designer makers along with a 20-year career in urban regeneration and place-making in the public and private sector. Fay has grown Seekd through a partnership approach through delivering targeted pop ups and events across London in destination areas along with industry collaborations with the jewellery sector and larger retail brands. Fay is passionate about the intersection between independent retail and place-making and emerging market trends such as the circular economy. Through tried and tested experiences and models, insights into the retail real estate market and keeping a keen eye on industry and retail trends Fay will share advice on how to navigate and make the most of opportunities to stand out in the market.